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Beauty E-commerce Brand

From Stagnant Traffic to —
Sustainable Organic Growth

Modernized the website layout, optimized SEO across products and content, and built a scalable search strategy designed to compete effectively in a challenging market.

Start Your Growth
213+
Organic Users
258+
Organic Sessions
31K+
Monthly Impressions
9.1
Avg. Position

Search Console Growth

Monthly performance over time — impressions, clicks, and visibility trends.

Search Console Growth Chart 1
Search Console Growth Chart 2
Search Console Growth Chart 3

SEO Audit Findings

What we discovered during our comprehensive website analysis.

01

Stagnant Organic Traffic

Organic traffic growth had completely plateaued with limited search visibility across target keywords.

02

Weak Product Page SEO

Product pages lacked proper optimization, hurting both search rankings and on-site conversions.

03

Highly Competitive Market

Aggressive competitors were dominating search results, leaving little organic visibility for the brand.

04

Outdated Website Layout

The existing website design was outdated and required a more modern, user-friendly layout to retain visitors.

05

Poor Navigation Structure

Header and navigation structure needed significant improvement for better usability and crawlability.

06

Thin Content & Keyword Gaps

Missing SEO-focused pages and content gaps meant valuable keyword opportunities were left untapped.

SEO Strategy

Our approach to building sustainable organic growth in a competitive e-commerce market.

01

Website & UX Audit

In-depth website structure and user experience audit to identify friction points and SEO blockers.

02

Layout & Navigation Redesign

Redesigned layout and rebuilt navigation structure for improved usability and better crawlability.

03

SEO-First Architecture

Implemented SEO-first website architecture and page optimization to improve indexation and rankings.

04

Keyword Research & Mapping

Strategic keyword research and page-level keyword mapping targeting high-value commercial and informational terms.

05

Product Page SEO

Enhanced product page SEO with improved content, metadata, and on-page optimization for better rankings and conversions.

06

Competitor & Content Gap Analysis

Detailed competitor analysis and content gap identification to find untapped keyword opportunities.

SEO Actions Implemented

Key optimizations we executed to drive measurable results.

Redesigned the website layout to improve user experience and engagement

Rebuilt the header and navigation structure for better usability and crawlability

Conducted comprehensive keyword research and search intent analysis

Optimized product pages with improved content, metadata, and on-page SEO

Developed new SEO-focused pages targeting high-value commercial keywords

Created and optimized blog content to expand organic search visibility

Keyword Growth

Position improvements for target keywords over 9 months.

Keyword Before After Change
novalash india Not Ranking Position 1 +100+
lash lift products india Position 68 Position 7 +61
lash tint kit professional Position 54 Position 9 +45
buy lash products online Not Ranking Position 6 +100+
professional lash supplies Not Ranking Position 11 +100+
location-based beauty keyword Position 79 Position 14 +65

Visibility Improvement

Visual proof of organic growth over the engagement period.

Visibility Growth Chart
Traffic Growth Chart

Project Outcome

6 → 213+ Users

Monthly organic users from Google search

10 → 258+ Sessions

Monthly organic sessions driven by SEO

15 → 31,000+ Impressions

Monthly search impressions in 9 months

Sustainable Growth

Consistent organic traffic increase month over month

“After struggling with flat traffic for months, Webror’s systematic SEO approach delivered the consistent growth we needed. Our product pages are finally ranking where they should be.”
NL

Business Owner

NovaLash India

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